The number one way that people find out your small business or nonprofit is by word of mouth. The second way is by searching for you on the internet. This only works if they are able to find you using a search engine like Google. Search engines use complex formulas for deciding what comes up when you type key words into them. We have spent time perfecting ways to make sure when someone types words that describe the services you provide at your nonprofit, your organization comes up as high as possible on the search results.
Why should you care about Search Engine Optimization?
Because you want to be found by search engines. 85% of people find local business through a search engine. By doing simple steps you can be higher in the search engines which means more people will come to your site.
Optimized websites will give you the following advantages:
- Increase traffic to your small business or nonprofit’s website
- Increase volunteer recruitment
- Increase online donations
- Increase purchases
- Increase awareness of your nonprofit or small business in Milwaukee and beyond